Nintendo Switch in Unexpected Places

To build anticipation and drive awareness around the Nintendo Switch, collaborated with my team to create a multi-faceted experience called Switch in Unexpected Places. 

Since the system can be taken and played anywhere, the purpose was to show it as such in the mountains and in snow. 

Select influencers were invited to the mountains to try the system for the first time, not knowing they’d get to play with WWE wrestler and actor John Cena. Additionally, whenever the Nintendo Switch was undocked, the panels on the room came down to expose the rest of its surroundings.